I help founders and executive teams make sense of the complex and the visionary.
That moment when an organization has outgrown its story. When ambition is ahead of its language, and the market can't quite see what leadership already knows. That's where I do my best work.
Over 20 years, across luxury, life sciences, CPG, technology, finance, governments, and beyond, I've built the brand and narrative strategies that close that gap. Frameworks that leadership uses, markets trust, and institutions invest in.
The discipline behind this work is narrative governance: aligning leadership vision, commercial strategy, and cultural positioning into a single coherent framework that holds as organizations grow, change, and scale.
What I bring is rare fluency: between vision and operations, between creative language and commercial logic, between what an organization is and how the world should see it.
Work with Pam
How we work together
For founders and executive teams who need a trusted thinking partner at the highest level: navigating growth, reinvention, fundraising, or market entry. Ongoing counsel, available by retainer or defined engagement.
Strategic Advisory
Fractional CMO & Interim Leadership
For organizations that need senior creative and brand leadership embedded in the business, without a full-time hire. I've served as CMO, Chief Innovation Officer, Creative Director, and strategic lead for brands ranging from $200M consumer companies to early-stage biotech and cybersecurity startups.
For moments that require a defined-scope engagement: a new positioning, a fundraise narrative, a market entry strategy, a brand relaunch. This work is delivered through PBLLC, my consultancy, with the full depth of the practice behind it.
Brand & Narrative Strategy
A few of the brands I've worked with
Founders and executive teams at Alexander McQueen · Aston Martin · Coty · De Beers · JP Morgan Chase · Louis Vuitton Moët Hennessy · Leica Camera · McLaren · Mandarin Oriental · Nuchido Laboratories · One2b · Pebble Beach · Rolls-Royce · RX Global · Sam Edelman · Starwood Hotels · The United Nations · Unilever · and more
My brand strategy work at Ghurka was selected as a case study by Harvard Business School.
2025
A bit more about my background
I've spent my career at the intersection of creative intelligence and strategic rigor as a founder, a fractional CMO, a CEO, a creative director, an innovation futurist, and a trusted advisor to some of the world's most demanding brands and institutions.
I've worked embedded within organizations and as an outside strategic partner. I've led multidisciplinary teams, reported to boards, driven fundraising rounds, navigated complex stakeholder ecosystems, and operated at the highest levels of international diplomacy through sustained engagements with the United Nations, UN Women, and UNESCO.
The through-line across all of it is coherence. At speed, under pressure, across stakeholders who don't always speak the same language.
Let’s talk
If your organization is at an inflection point and you're looking for a strategic partner who can bring clarity, conviction, and creative intelligence to what comes next, I'd love to hear about it.